iRaiser brings new fundraising tech to UK
iRaiser, Europe’s leading fundraising software company for charities and non-profits, has expanded to the UK.
iRaiser’s white label solution is fully customisable and includes online donation, peer-to-peer, event fundraising, crowdfunding, advocacy, marketing automation and CRM. It uses a number of algorithms developed by four PhD experts to improve the conversion rate and average donations made.
The company, which works with 450 organisations including WWF, the Red Cross, Doctors Without Borders, the Louvre and Unicef, has already partnered with the UK’s The Salvation Army and Shelter. It supports both organisations in developing and delivering engagement campaigns for its fundraising initiatives.
Working with The Salvation Army, iRaiser has increased online donations by 20% for its Christmas fundraising campaign and has also supported Shelter in a variety of fundraising campaigns.
iRaiser does not take a percentage of donations or anything from Gift Aid. This, together with how iRaiser automates a substantial portion of an organisations fundraising activity, enables more resources to be dedicate to front line charitable initiatives.
Antoine Martel, CEO of iRaiser Group, said: “Expanding to the UK is a very important step in iRaiser’s journey. Although the UK is the most charitable country in Europe in terms of funds raised, there are not many one-stop solutions for fundraising organisations. Those that are available tend to take a percentage on donations.”
Alex Wood, head of individual giving at The Salvation Army, said: “The Salvation Army started working with iRaiser just as we launched our big Christmas fundraising campaign. By the end of the campaign our online donation income had increased by 20% year on year.
“Amongst other factors, we believe the rise in online donations was thanks to the improved layout of the donation form. We designed this form in collaboration with iRaiser, using the wealth of knowledge they have amassed through extensive testing of online donation forms.
“It is also thanks to the mobile friendly form. The experience of using the online donation form on a mobile is vastly superior to our previous donation platform and our online income has increased as a result. With more and more people using mobiles to complete online transactions, it’s vital that we offer a donation experience which matches people’s expectations of giving online, and iRaiser’s solution helps us to achieve that.”
iRaiser charges a fixed fee per month instead of a percentage which means that a charity is not penalised for the success of its campaigns. Other solutions take, on average a 10% fee from donations.
iRaiser’s solution also incorporates payments systems which cover 12 languages (including Mandarin, Cantonese and Japanese) and 50 currencies, enabling organisations to launch global campaigns. It was founded in France in 2012 and has offices in the Netherlands, Italy, Denmark, France, Belgium and the UK.